Notes on Human Behaviour and Digital Signage

Numbers are frequently referenced. Playback logs and system metrics provide useful insight.

In real environments, human response shapes outcomes. A screen can be active, still be ignored.

Understanding this gap clarifies why others underperform. when content fits attention patterns.

Why system metrics do not tell the full story

Metrics show uptime and playback. It confirms technical health.

What metrics cannot measure whether behaviour changes. A screen can play content continuously without influencing awareness.

Measuring performance in isolation creates blind spots. It requires context.

Human response to digital displays

Most people do not stop to study screens. Screens are glanced at.

Eye level matters. Signage aligned with foot traffic are more likely to be noticed.

Because attention is limited, content must be concise. Complex layouts reduce effectiveness.

Behavioural influence of environment

Placement is one of the strongest behavioural factors. A well-designed screen in a poor location will underperform.

Context also matters. Content that works in a corridor need adjustment.

Planning for behaviour supports better outcomes.

Familiarity in digital signage

Familiar messages are noticed more easily. Messages gain meaning over time.

New visuals may stand out briefly. Over time, stable messaging builds trust.

Behaviour favours recognition over surprise. It updates content without disrupting familiarity.

Designing for human patterns

Human patterns guide design. Understanding how people move shapes better decisions.

When placement matches movement, communication improves without effort.

It separates effective signage from ignored screens. Not just for systems.